| Markets 2.0 Area |
Key Players |
Future Events |
|
Affinity Investing
|
|
|
|
Equity: Socially Responsible Investing (SRI) Mutual Funds
|
Citizens Funds
Calvert Funds
Good Capital
|
- Citizens and Calvert to launch different flavors of SRI funds
- Mainstream mutual fund companies (Fidelity, etc.) to offer SRI and other affinity funds
|
|
Debt: Socially Responsible / Responsive Debt (SRD)
|
Urban Logic
|
- Institutional investors (CalPERS, etc.) requesting community
metric data in bond offering presentations
(e.g.; pollution levels, public transportation utilization,
degree of green infrastructure)
|
|
Debt: Peer-to-peer (P2P) Lending Marketplaces
|
Prosper
Zopa
Lending Club
Kiva
|
-
Prosper to reach milestone numbers ($ loans, # borrowers)
$100M in loans (currently $15M)
-
Zopa to launch in the US
|
|
Real Estate: P2P Mortgage, pooled investment groups
|
|
-
Website(s) offering P2P aggregated real estate investing
|
|
Prediction Markets
|
Intrade
Iowa Electronic Markets
Long Bets
Zocalo
|
-
Increasing press citation and accuracy of Prediction Markets;
e.g.; regarding election outcomes, operating system wars,
opening weekend movie receipts
-
eBay/Amazon announce portable Reputations
Website(s) offering P2P aggregated real estate investing
|
|
Affinity Philanthropy
|
|
|
|
Crowd sourcing, crowd financing, donation
|
Fundable (general)
Sellaband (music)
Swarm of Angels (film)
Have Money will Vlog (video blog)
DonorsChoose (education)
OpenBasicResearch.org (R&D)
|
-
Increase in site activity
-
Launch of more crowd sourcing site in other areas including basic research, science, etc. funding
-
Availability of web 2.0 widget to personalize website with social donation activity
|
|
Personalization and Platform
|
Personal foundations
Wordpress plugin
|
|
|
Affinity Purchasing
|
|
|
|
Legacy Affinity Purchasing
|
Organic
Local
Fair trade
Recyclable
Hybrid, electric autos
|
-
5-10% price premium for legacy attribute goods disappears
|
|
Certified Products
|
Forest/lumber
Marine/seafood
Fair trade
Various
|
-
Proliferation of product/service certification businesses and certified offerings
|
GroupPurchase:
aggregated buygroups commanding purchase discount
|
|
-
Social community websites (MySpace, Facebook) to enable GroupPurchase
-
Internet community B2B groupPpurchase applications to launch
|
|
Affinity Product and Service Tagging
|
Urban Logic
FruCall
scanZoom
Microsoft Aura
|
-
User content tagging extends from photos and news articles
to products and services
|
|
Purchase Personalization and Broadcast
|
ThisNext ShopCast
PopSugar
|
-
Proliferation of affinity shopping websites and personalized shopcast badges/widget functionality
|
|
Affinity Earning
|
|
|
|
Wikinomics Ideagoras:
|
Innocentive
Nine Sigma
InnovationXchange Network
Your Encore
Innovation Relay Centres
RentACoder
TopCoder
Mechanical Turk
|
-
Growing small percentage of people making full time livings with ideagora networks
|
|
Virtual World Economies
|
|
|
|
MMORPGS and Metaverse Worlds
|
World of Warcraft
Ultima Online
Lineage
Second Life
There
Sims Online
|
-
Virtual world economies reach milestones:
Second Life reaches 5 million, 10 million residents,
There reaches 1,000,000 residents;
Second Life, a $7 milion USD per month economy
July 2006 - December 2006
extends to a $25 million, $50 million USD per month economy
|
|
Platform
|
Multiverse
|
-
Proliferation of user-developed gaming, learning,
entertainment applications (10 solid marketable
application emerging from Multiver.net's
ecosystem of 500 licensed developers and
additional open source development platform offerings
|
|
Political Affinity Markets
|
|
-
Live ongoing web-based opinion polls, issues barometers on social community websites
-
Popular voting on legislative agenda/issues
-
Add voting records to
FEC (Federal Election Commission) and
OpenSecrets
campaign finance mash-ups
|